Obesity - The New Norm?

In today’s world, you can’t afford to allow the government, the food industry or the medical system to tell you the truth about what’s really in your food. There’s too much at stake, financially! In other words, there’s more money to be made in keeping us unhealthy.

According to data by Marketdata Enterprises, a market research firm that specializes in tracking niche industries, Americans spend over $60 billion annually to try to lose pounds, on everything from paying for gym memberships and joining weight-loss programs to drinking diet soda. And what do they get in return: they gain additional weight, diabetes, heart disease, high blood pressure, gout, autoimmune diseases, stress, depression, mood swings, etc.


  •  $20+ Billion – The annual revenue of the US weight-loss industry, including diet book, diet  drugs, and weight loss surgeries.
  • There are over 108 million people on diets in the US. Dieters make 4 to 5 attempts per year.
  • There are 85% of customers consuming weight-loss products and services who are female.
  • 220,000 – the number of people with morbid obesity in the US who had bariatric surgery in 2009, the numbers has increased.
  • The average cost of bariatric surgery, which reduces the stomach size is $14,500- $26,000.
  • The average salaries paid to celebrity endorsers of weight loss programs is $500,000 to $3 Million.
  • $33,000 – is the amount of money a celebrity earns per pound lost.

Several years ago, I gained over seventy-six pounds and was diagnosed with high blood pressure, high cholesterol, depression, and was prediabetic. I spent lots of money on diet supplements and joined several weight loss companies and purchased a gym membership. Despite my efforts, I couldn’t lose the weight and keep it off. I discussed my issues with my primary care doctor and she only gave me pamphlets and brochures to read. It wasn’t until I started researching food when I soon realized my problem was the food.

According to Dr. J Renae Norton, clinical psychologist, for the past 40 years, there has been an escalation of substances known for their neuro-toxic, obesogenic, diabetic, carcinogenic, and addictive impact added to the American food supply. This is a same period of time during which the health of Americans began to decline, obesity rates began to rise until they reached epidemic proportions.

Is there hope? Yes, of course! There’s no doubt that reducing your meat intake and adopting a plant-based lifestyle is one of the best things you can do for your health. After embracing this lifestyle, I was taken off my medication within 3 months and I lost over 65 pounds within 10 months. It’s one of the best decisions I have ever made and you can too!

Here’s to your health,

Brenda T. Bradley, PhD


1.    https://www.prnewswire.com/news-releases/us-weight-loss-market-worth-66-billion-300573968.html

2.    https://www.fooducate.com/app#!page=post&id=57A34473-AD64-614C-434D-94F1F8DBAFBF

3.    https://stateofobesity.org/obesity-rates-trends-overview/